Electropantera is the alter ego that I use when I draw illustrations.

In the visual identity that I designed, I wanted to communicate the concept of electricity avoiding the banal ways of expressing it, for example, like using lightnings. With this in mind, I based my logo on Arachne font by Leonhard Laupichler (Typelab), adding thorns and curves, to give gothic, edgy vibes and at the same time the plasticity of panthera’s shapes. I balanced the logo with trashy kitschy photographs to establish a playful tone of voice.



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