Panchic is an Italian casual footwear brand characterised by a distinctive style and colour, comfort and functionality.
In 2020 Panchic turned to Domingo Communication for rebranding with the purpose of bringing the brand closer to their own reference target and growing users’ engagement on various platforms.
As part of Domingo Creative team I did the rebranding, social media content, ADVs, company profile, catalogue and the 10th anniversary event graphics. The logo we created is bold, supported by block colour palette that reflects best a pop and vibrant soul of Panchic. We mixed the text graphics with funny vibrant photo illustrations, giving a twist of ironic classics, just like the brand itself.