Surrounded by wonderful Apulian countryside with its two hectares of olive grove and organic vineyard, Masseria Sant’Antonio is a charming structure, unique in its kind, being a renovated masseria from the 17th century.
I was commissioned to develop a visual identity that would best reflect the values of the brand: tradition, Apulian spirit and attention to every detail. The goal was to combine the old and the new, giving a modern touch to a historic place. The design included logo, patterns, wine and oil package, graphic toolbox and website suggestions. The palette chosen was based on the colors of the land and the logo was inspired by the famous Apulian luminarie lights, symbol of beauty that makes people happy during the patron saint’s festivities in Southern Italy.