URBN Models is a well known model agency based in Milan.

In 2017 I was asked to to develop a new brand strategy and visual identity with the goal of getting it contemporary and striking for young models.

Their logo was rather anonymous and with strong influences from the early 2000s. I started from the name of the agency, throwing away the A letter to make it shorter, quicker and more direct. For the logo I’ve chosen wide, flat letters with cut edges, that give it an urban, street feeling. The URBN Models brand is driven by bold typography which is a  significant part of the brand’s visual language.

I developed the total branding including street and office signs, books, composites, website and stationary. Besides, I was responsible for digital part: Milan and German Instagrams, newsletters and video presentations for the Fashion Weeks.